I move fast and
learn things.
This is where I share those learnings.
Achieving brand consistency using a guidelines document
A video presentation of the principles behind brand design & how to use your guidelines document.
A peek inside the brand guide for a personal brand
You have a brand. If you’re attempting to sell your services, you should also have a brand book.
A/B Test: uppercase vs lowercase in digital ads
Results of my test on the effect of BLOCK CAPS in display ads.
A/B Test: Long form copy one column vs two
My test on how text columns affect reading time.
What are marketing one-pagers and how are they used?
While one-pagers (aka sales sheets) can be a useful tool for awareness and sales for all types of businesses, like many tools, they can either be effective or a waste of effort and space.