I move fast and
learn things.
This is where I share those learnings.
Achieving brand consistency using a guidelines document
A video presentation of the principles behind brand design & how to use your guidelines document.
Brand evolution approaches for consultants
How consultants should approach evolving their personal brand
A peek inside the brand guide for a personal brand
You have a brand. If you’re attempting to sell your services, you should also have a brand book.
A/B Test: uppercase vs lowercase in digital ads
Results of my test on the effect of BLOCK CAPS in display ads.
A/B Test: Long form copy one column vs two
My test on how text columns affect reading time.
Your brand should start with why
The most important answer to articulate is why your brand exists.
Can you start a new business without branding? Kinda.
Some things to consider if you’re starting a new business without a branding exercise.
What are marketing one-pagers and how are they used?
While one-pagers (aka sales sheets) can be a useful tool for awareness and sales for all types of businesses, like many tools, they can either be effective or a waste of effort and space.
What belongs in a brand book?
The brand book is foundational collateral that will be referred to for the life of your business.