Achieving brand consistency using a guidelines document
I recorded the following video for a client who wanted a walk-through of their brand guidelines document.
Before I could show the what, I needed to illuminate the why. You see, colors, fonts and logos for a brand are meaningless if you don’t understand the principles behind those choices.
Three principles of brand design that I discuss in this presentation are:
Semantics - The search for meaning
Syntax - It’s all in the details
Pragmatism - A business with bad design will fail
Timestamps for things I discuss in this video are:
0:53 Introduction
2:00 The power of brand consistency
5:17 Decoding design language
10:00 Understanding your brand guidelines
