How consultants should approach evolving their personal brand

You have a brand. If you’re attempting to sell your services, you should also have a brand book.

Some things to consider if you’re starting a new business without a branding exercise.

While one-pagers (aka sales sheets) can be a useful tool for awareness and sales for all types of businesses, like many tools, they can either be effective or a waste of effort and space.

The brand book is foundational collateral that will be referred to for the life of your business.