A journalist at heart

From interviewing a CEO for their bio to writing copy to sell cookies, I'm always looking for the story.

When writing for sales, I practice a belief that benefits > features and we must inspire customers to see/feel/taste your product in their lives.

These are just a few (very few!) examples of my writing. I've been writing since 1998 and have an attic full of magazines and newspapers.

In addition to writing myself, I've delivered editorial calendars and led the teams producing those items.

Subject Matter Expert

I spent many years writing professionally about Photography. I was the founder of a photography education platform with a monthly readership of 100k, Facebook presence of 50k, and an email list of 17k. Writing over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. My focus was on building personal brand, pricing structures for service-based creative businesses, managing client expectations, and the sales process for commissioned artists. In 2014, I sold the rights to that intellectual property.

5 Photography Bad Habits to Quit Today written for dPs notable engagement: 107k shares. To date, the most viral piece of content for this platform.

5 Good Photography Habits to Start Today written for dPs notable engagement: 87k total shares

Do you really need a new camera? A print piece for Digital Photographer Magazine in 2016

How to stay creative in a content-heavy world One post in a series commissioned by UK camera store Warehouse Express.