Sales enablement design is a niche whereby mature, business-literate designers help businesses communicate through copywriting and visual design in order to sell their services.
Tools: Figma, Google Slides
Roles: brand designer, visual designer
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Elizabeth developed my company brand and logo, a brochure and one-page company profile. She was professional, prompt, and communicated well. She is very good at what she does. I’ve worked with numerous marketing specialists in the past and she is one of the best I’ve worked with. She quickly grasped what I was trying to do, gave excellent suggestions, and was able to pull together the materials needed quickly. I am really happy with the result. She definitely exceeded my expectations.Cheri Smith
Examples of sales enablement documents are capabilities decks, prospectuses, proposal documents, and white papers. These are usually B2B documents for stakeholders or investors and I design these by pairing my business savvy and design skills.
I’ve been involved in business for much of my career so clients don’t need to hold my hand when it comes to the information that should go in these documents or the language required to connect with their audience.
Recently, I was approached by a project management consultant to help her design a company profile deck to send to prospects. She didn’t have a brand yet, so I first developed a brand and then used those assets to create a company profile deck and a one-pager.
In addition to this deck, I distilled it down to one-page marketing doc for a high-level view of Crevay’s offerings.