A proof-of-concept test shoot

Roles: Writer, producer, ideation

I’m a big fan of reaction videos on YouTube. You know the kind. A few cracking good ones…

Reaction videos are useful for all sorts of purposes. For example

  • Show people trying a new product
  • Comparing competing products
  • Build a storyline (more on that in a moment)
  • Virality (is that a word?) Simply put, people friggin love these things and they share them. I think the word I’m looking for here is ‘engagement’.
These Videos

The purpose of these videos was to build a storyline about a product which makes easy work of something that’s more difficult than it should be. So I got together with my ideation partner, Charlotte, and we asked ourselves “what’s something difficult which really shouldn’t be such a pain?” While we were talking I was rummaging through my handbag trying to find a pen and I was like “well THIS definitely shouldn’t be so hard!” so we came up with the following videos.

The particular project shifted after the filming and I didn’t want them to go to waste, though, cuz they’re hecking cute. I’d love to get the opportunity to produce something like this again in the future!

  • Concept Elizabeth Halford & Charlotte Simonsen
  • Producer Elizabeth Halford
  • Director/DOP Mark Rose
  • Sound Elkanah Groves
  • Editing Sascha Tucker
  • Illustration Charlotte Simonsen
  • Location Street Studios

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