Print brochure for Department of Defense audiences
Tool: Adobe Illustrator, Photoshop
Roles: Writer, visual designer, photographer
I was given just a few days to design and print a brochure for our business development team to take to a trade show.
I was given just a few days to design and print a brochure for the business development team to take to the Air Force Association Symposium. Originally, I was asked to print a slide deck but I like like “Oh no. This should be a brochure.” I designed this over 24 hours. It went from not existing to being printed and in their hands in 4 days. I would never recommend that kind of time crunch for a piece of work like this but a couple of things made it possible:
- I had been creating and collecting a stock of assets like icons, photos, graphics, and copy since I started this role. Having access to this stock made this possible.
- We already have a really incredible visual brand with guidelines for all kinds of executions so I didn’t need to wonder how to approach headlines, body text, images, and graphics.
I went along with the team to observe people receiving the brochures to gauge reactions and it was received very well.
