I'm Elizabeth

Your business responds to the desires of the consumer.

 

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Grace for Rett // Brand Design & WordPress Development

“We already know that users are more likely to be accessing content on the go, but the audience for this platform is special needs parents who are likely reading with their iPhone in one hand and a feeding tube in the other.”

In the process of seeking new opportunities, I have often looked at roles with design experience and discounted myself from those opportunities. Until someone recently reeled off a list of the many websites I’ve designed and developed myself (often with zero budget) and visual brands I’ve produced. It’s been so deeply embedded in what I do that I didn’t even realize I am, actually, also a visual designer.

Case in point: a platform I maintain about my daughter called Grace for Rett syndrome.

Grace for Rett is a website I started over a decade ago when Grace was first diagnosed with the syndrome. The blog has become somewhat of “a thing” and Grace is well known all over the world. I once went to a conference in the Netherlands and scientists saw her photo on my lanyard, recognizing me as “Grace’s mom!”

As one of the top ranking parent-led platforms on the subject, I receive a great deal of communication from newly diagnosed families and often hear seasoned pros say that I was the first parent they found the day their babies were diagnosed.

Some of the content has gone viral inside the Rett community and some has sparked controversy and even provoked the world’s largest Rett charities to act. I’m very proud that I took these lemons and made lemonade!

Two years ago, Grace was in the ICU for a month and I used that time to rebrand her platform and develop a new website. She had grown from a baby to a young woman and her voice online needed to evolve, too!

I paid extra attention that the mobile version of the site was as friendly to navigate and enjoyable to experience as the desktop version.

We already know that users are more likely to be accessing content on the go, but the audience for this platform is special needs parents who are likely reading with their iPhone in one hand and a feeding tube in the other.

Rather than leaving the site to its own devices in being responsive, I uniquely developed the mobile site to be easily to navigate with one hand and maximizing content the user could see quickly by making sure grids didn’t stack vertically as they are prone to do with this theme.

Please take time to acquaint yourself with my Grace for Rett platform and see screenshots of the brand and site I designed below.

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