Brand development for telemedicine startup in the addiction recovery space
Tools: Google slides, figma
Roles: brand consultant, brand designer, visual designer, writer
I was brought into a telemedicine start-up to help them establish the brand identity.
The only thing they had was a logo and an in-progress website so I quickly got to work catching up. Here’s what my branding/rebranding process often looks like:
- Workshop: Archetypes
- Workshop: Foundations
- Customer interviews
- Competitive analysis
- Period of synthesis and documentation
- Presentation of first pass and collaboration until we come to a final version
This project needed to be accelerated and in JUST 2 WEEKS I delivered a 28-page brand guideline which included the following categories of information:
- Our golden circle
- Brand pillars
- Brand story
- Tone of voice
- Messaging examples
- Statement examples
- Design language
- Employee brand
- What is it?
- What do we call ourselves?
- Digital dress code
- Corporate image
Many brands make their guidelines public-facing and if a brand I work with doesn’t publish, I don’t share them in their entirety publicly. Here are a few stand-out pages that include information you can easily see in play in their brand online.
I also co-designed the Recover website and you can learn about that here.