Brand development for telemedicine startup in the addiction recovery space

Tools: Google slides, figma

Roles: brand consultant, brand designer, visual designer, writer

I was brought into a telemedicine start-up to help them establish the brand identity.

The only thing they had was a logo and an in-progress website so I quickly got to work catching up. Here’s what my branding/rebranding process often looks like:

• Workshop: Archetypes
• Workshop: Foundations
• Customer interviews
• Competitive analysis
• Period of synthesis and documentation
• Presentation of first pass and collaboration until we come to a final version

This project needed to be accelerated and in JUST 2 WEEKS I delivered a 28-page brand guideline which included the following categories of information:

• Foundations
  • Our golden circle
  • Brand pillars
  • Values
  • Brand story
  • Persona
• Voice
  • Tone of voice
  • Messaging examples
  • Vocabulary
  • Statement examples
• Design language
  • Logo
  • Colors
  • Typography
  • Templates
• Employee brand
  • What is it?
  • What do we call ourselves?
  • Digital dress code
  • Corporate image

Many brands make their guidelines public-facing and if a brand I work with doesn’t publish, I don’t share them in their entirety publicly. Here are a few stand-out pages that include information you can easily see in play in their brand online.

I also co-designed the Recover website and you can learn about that here.