I’ve gotten to facilitate a lot of cool stuff in my career, but I think one of my top projects will always be the Rise8 rebrand. I’m incredibly proud of what we accomplished.
The TL;DR version is that a one-year-old software services business rebranded in a no-holds-barred sprint to the finish line.
All told, the process took 9 months which is twice as long as we wanted, but also pretty perfect since I always think of this process like making a baby.
A rebranding process consists of:
- Discovery (Conception)
- Foundations (Gestation)
- Identity (Labor)
- Activation (Delivery)