2D vector-based animation for the Xerox print-as-a-service concept

Roles: Producer

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Agency clients were an important part of the family of brands I served through my role as a producer at Global Fire and supporting those agencies in their efforts to wow their clients was my goal. In partnership with Marketing Fusion, I supported the vision to use 2D vector based animation to tell the story of the Xerox “Print as a Service” concept. We also edited this with voice and text for Italian, German, and French.

Credits

• Producer // Elizabeth Halford
• Story & Strategy // Marketing Fusion
• Art direction // Mark Rose, Charlotte Simonsen, Sascha Tucker
• Illustration // Charlotte Simonsen
• Animation // Mark Rose