2D vector-based animation for the Xerox print-as-a-service concept
Agency clients were an important part of the family of brands I served through my role as a producer at Global Fire and supporting those agencies in their efforts to wow their clients was my goal. In partnership with Marketing Fusion, I supported the vision to use 2D vector based animation to tell the story of the Xerox “Print as a Service” concept. We also edited this with voice and text for Italian, German, and French.
- Producer // Elizabeth Halford
- Story & Strategy // Marketing Fusion
- Art direction // Mark Rose, Charlotte Simonsen, Sascha Tucker
- Illustration // Charlotte Simonsen
- Animation // Mark Rose