My role is to be a human bridge between logic and magic.
My role is to be a human bridge between logic and magic.
Leader responsible for the branding and execution of external comms and employee brand for this B2G IT digital services company.
— Agency engagements
— Brand Direction
— CMS Mgmt
— Community Mgmt
— Copywriting
— Creative Direction
— Digital Marketing
— Employee Brand
— Livestream events
— Partnership rollouts
— Photography
— PR
— Video Production
— Visual Design
— Web Dev
Success story on this role: bit.ly/success-R8
I was brought into this DTC CPG startup to direct the creative pipeline from ideation to implementation while managing a team of vendors. I developed strategies and tactics and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.
— Asset Production
— Creative Direction
— Ideation
— Needs assessment
— Operational Process
— Strategy
— Tactical Process
Success story on this role: bit.ly/highkey-snacks
Managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading teams, production management on-set, and nurturing the client.
— Creative Direction
— Ideation
— Needs Assessment
— Operational Process
— Photography
— Public Speaking
— Tactical Process
— Video Production
— Production Management
Success story on this role: bit.ly/global-fire-case
I am a director, designer, and custodian for customer-centric brands. My role is to be a human bridge between logic and magic, strategy and design. With user research and testing, I leverage data to validate my creative instincts.
— Xerox
— Institute for Economics and Peace (NGA)
— Vodafone Group (telecomms)
— gyro: (agency)
— Bond Dickinson (legal)
— Centre for Reproduction & Genetic Health
— HighKey (FMCG)
— The Budget Dermatologist
— Cystic Fibrosis Trust (charity)
— Ceuta Group (healthcare)
— Grey (agency)
— Idaho Potato
— Michelmersh Brick Holdings
Brands I've developed:
— Global Fire Creative (media production)
— Rise8 (GovCon IT firm)
— Recover (telemedicine)
— Fellō (DTC CPG)
I was a photography blogging and affiliate marketing pioneer, still regularly recognized as “one of the first”. Authoring over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. All of this before the word “influencer” was invented. In 2014, I sold the rights to that intellectual property.
I own Wheelhaus Media, a photography & video firm dedicated to providing corporate clients with photography and video production. Only 17% of corporate media specialists are women so we're proud to be a woman-owned-and-run company.
University of Virginia’s Darden School of Business design thinking innovation accelerator program
Currently working on my Google UX Design certificate
Home-educated throughout. Bright Futures scholarship award.
— Audience engagement
— Brand strategy & design
— Community management
— Content design
— Production management
— Video production
— Photography
— Ideation
— Copywriting
— Cross-channel storytelling
— Design thinking
— Eye for consistency
— Measuring success
— Needs assessment
— Adobe Imaging (PS, LR)
— Adobe Video (Premiere)
— Design (AI, Figma)
— CMS (Wordpress, Shopify)
— Project Mgmt Apps
— Collaboration (FigJam, Mural)
— Google Suite
— Social Profile Mgmt