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Work Experience

2020

Brand & Marketing Director

Rise8 | Digital Services | Full time

Leader responsible for the branding and execution of external comms and employee brand for this B2G IT digital services company.

 

Remit:

— Agency engagements

— Brand Direction

— CMS Mgmt

— Community Mgmt

— Copywriting

— Creative Direction

— Digital Marketing

— Employee Brand

— Livestream events

— Partnership rollouts

— Photography

— PR

— Video Production

— Visual Design

— Web Dev

Success story on this role: bit.ly/success-R8

2019

Creative Manager

HighKey | DTC CPG | Contract

I was brought into this DTC CPG startup to direct the creative pipeline from ideation to implementation while managing a team of vendors. I developed strategies and tactics and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.

 

Remit:

— Asset Production

— Creative Direction

— Ideation

— Needs assessment

— Operational Process

— Strategy

— Tactical Process

Success story on this role: bit.ly/highkey-snacks

2014

Creative Producer, Partner

Global Fire Productions | Creative Services | Full time

Managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading teams, production management on-set, and nurturing the client.

 

Remit:

— Creative Direction

— Ideation

— Needs Assessment

— Operational Process

— Photography

— Public Speaking

— Tactical Process

— Video Production

— Production Management

 

Success story on this role: bit.ly/global-fire-case

Entrepreneurial Experience

2014 - Present

Brand Consultant

Contractor

I am a director, designer, and custodian for customer-centric brands. My role is to be a human bridge between logic and magic, strategy and design. With user research and testing, I leverage data to validate my creative instincts.

 

Brands I've served:

— Xerox

— Institute for Economics and Peace (NGA)

— Vodafone Group (telecomms)

— gyro: (agency)

— Bond Dickinson (legal)

— Centre for Reproduction & Genetic Health

HighKey (FMCG)

— The Budget Dermatologist

— Cystic Fibrosis Trust (charity)

— Ceuta Group (healthcare)

— Grey (agency)

— Idaho Potato

— Michelmersh Brick Holdings

Brands I've developed:

Global Fire Creative (media production)

Rise8 (GovCon IT firm)

Recover (telemedicine)

— Fellō (DTC CPG)

2008 - 2014

Content Designer

I was a photography blogging and affiliate marketing pioneer, still regularly recognized as “one of the first”. Authoring over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. All of this before the word “influencer” was invented. In 2014, I sold the rights to that intellectual property.

2008 - Present

Corporate Media Producer

I own Wheelhaus Media, a photography & video firm dedicated to providing corporate clients with photography and video production. Only 17% of corporate media specialists are women so we're proud to be a woman-owned-and-run company.

Education

Certificate

Design Thinking

University of Virginia’s Darden School of Business design thinking innovation accelerator program

Certificate

UX Design

Currently working on my Google UX Design certificate

diploma

General Studies

Home-educated throughout. Bright Futures scholarship award.

Skills

— Audience engagement

— Brand strategy & design

— Community management

— Content design

— Production management

— Video production

— Photography

— Ideation

— Copywriting

— Cross-channel storytelling

— Design thinking

— Eye for consistency

— Measuring success

— Needs assessment

Software

— Adobe Imaging (PS, LR)

— Adobe Video (Premiere)

— Design (AI, Figma)

— CMS (Wordpress, Shopify)

— Project Mgmt Apps

— Collaboration (FigJam, Mural)

— Google Suite

— Social Profile Mgmt

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