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Curiosity and connection

I'm a professional overthinker with an intense curiosity for understanding how people connect with brands.

 

My role is to be a human bridge between logic and magic, strategy and design.

 

With user research and testing, I leverage data to validate my creative instincts. Digging into the deepest analytics rabbit holes thrills me. Even more thrilling is interpreting the data to gain real insight into the people we're connecting with.

 

I'm a global citizen having lived, traveled, and worked with collaborators in all corners of the world. Experiencing a diverse array of cultures has turned my empathy superpowers up to 11.

 

HOW I WORK

Move fast and learn things

 

MOTTO

I am not the user

Experience

2022 - Present

Chief Brand Officer

Recover | Telehealth

Recover is the first telehealth option for addiction recovery which offers both medication and therapy for opioid addiction, alcoholism, and co-occurring conditions. As CBO, I act as a human bridge to be sure we always know how customers are experiencing the brand, both good and bad, to make things better.

2020 - 22

Brand & Marketing Director

Rise8 | Digital Services

For this B2B full-stack digital services firm, I kept my finger on the pulse of brand communications to mobilize the Rise8 story through design, video production, photography, and written content from strategy to ideation to delivery.

 

Remit

  • Agency engagements
  • Brand Direction
  • CMS Mgmt
  • Community Mgmt
  • Copywriting
  • Creative Direction
  • Digital Marketing
  • Employee Brand
  • Livestream events
  • Partnership rollouts
  • Photography
  • PR
  • Video Production
  • Visual Design
  • Web Dev

 

Success story of this role: bit.ly/success-R8

2019 - 2020

Creative Manager

HighKey | DTC CPG

I directed the creative pipeline from ideation to delivery while managing a team of vendors to deliver superior creative. I developed strategy and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.

 

Remit

  • Asset Production
  • Creative Direction
  • Ideation
  • Needs Assessment
  • Operational Process
  • Strategy
  • Tactical Process

 

Success story on this role: bit.ly/highkey-snacks

2014 - 2017

Creative Producer, Partner

Global Fire Creative | Video Production

For this production agency, I managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading the creative team, production management on-set, and nurturing the client. With experience in verticals including CPG, tech, food/beverage, and large scale industry.

 

Remit

  • Creative Direction
  • Ideation
  • Needs Assessment
  • Operational Process
  • Photography
  • Public Speaking
  • Tactical Process
  • Video Production

 

Success story on this role: bit.ly/global-fire-case

2008 - 2017

Content Designer

Photography in Plain English

I was the founder of this photography education platform with a monthly readership of 100k, Facebook presence of 50k, and email list of 17k. Writing over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. My focus was on building personal brand, pricing structures for service-based creative businesses, managing client expectations, and the sales process for commissioned artists. In 2014, I sold the rights to that intellectual property.

Skills

 

Analysis

Audience engagement

Brand

Community management

Content design

Copywriting

Cross channel storytelling

Design thinking

Empathy

Eye for consistency

Ideation

Measuring success

Needs assessment

Photography

Production management

Video production

Writing long lists

 

Software

 

Adobe imaging (PS, LR)

Adobe Video (Premier)

Google Suite

Project Mgmt (Asana, Trello, etc)

CMS (Wordpress, Shopify)

Social Mgmt (Sprout, Later)

Portfolios

Visual

Writing

kind words from smart people

We brought Elizabeth onboard to fix the creative gaps in our startup. She quickly identified the needs and did an amazing job at putting the processes in place to streamline our creative department.

 

Liz Hyman, VP People &

Culture @ Highkey Snacks

Elizabeth is a rare individual who not only manages ideation but follows through with skilled production control.

 

duncan Millar, Principal Service Designer @ Kainos

Elizabeth supported me by providing graphics and inputs on customer-facing presentation materials. She is timely and consistent. Her work had a direct impact on my ability to deliver customer enablement topics.

 

Daniel Brierton, Product

Manager @ Rise8

brands I've served

brands I've served

Wanna know what a relationship with me looks like?

 

I have success stories for that

Creative Producer - video production

 

Global Fire Productions / UK

Creative Manager - snack foods

 

Highkey / Orlando, FL

Brand & Marketing Director - digital services

 

Rise8 / Tampa, FL

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