I'm a developer, designer, and champion of customer-centered brands
My role is to be a human bridge between logic and magic, strategy and design.
I am a developer, designer, and champion of customer-centered brands
I am a developer, designer, and champion of customer-centered brands
My role is to be a human bridge between logic and magic, strategy and design.
Work Experience
2020
Brand & Marketing Director
Rise8 | Digital Services | Full time
Leader responsible for the branding and execution of external comms and employee brand for this B2G IT digital services company.
Remit:
— Agency engagements
— Brand Direction
— CMS Mgmt
— Community Mgmt
— Copywriting
— Creative Direction
— Digital Marketing
— Employee Brand
— Livestream events
— Partnership rollouts
— Photography
— PR
— Video Production
— Visual Design
— Web Dev
Success story on this role: bit.ly/success-R8
2019
Creative Manager
HighKey | DTC CPG | Contract
I was brought into this DTC CPG startup to direct the creative pipeline from ideation to implementation while managing a team of vendors. I developed strategies and tactics and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.
Remit:
— Asset Production
— Creative Direction
— Ideation
— Needs assessment
— Operational Process
— Strategy
— Tactical Process
Success story on this role: bit.ly/highkey-snacks
2014
Creative Producer, Partner
Global Fire Productions | Creative Services | Full time
Managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading teams, production management on-set, and nurturing the client.
Remit:
— Creative Direction
— Ideation
— Needs Assessment
— Operational Process
— Photography
— Public Speaking
— Tactical Process
— Video Production
— Production Management
Success story on this role: bit.ly/global-fire-case
Entrepreneurial Experience
2014 - Present
Brand Consultant
Contractor
I am a director, designer, and custodian for customer-centric brands. My role is to be a human bridge between logic and magic, strategy and design. With user research and testing, I leverage data to validate my creative instincts.
Brands I've served:
— Xerox
— Institute for Economics and Peace (NGA)
— Vodafone Group (telecomms)
— gyro: (agency)
— Bond Dickinson (legal)
— Centre for Reproduction & Genetic Health
— HighKey (FMCG)
— The Budget Dermatologist
— Cystic Fibrosis Trust (charity)
— Ceuta Group (healthcare)
— Grey (agency)
— Idaho Potato
— Michelmersh Brick Holdings
Brands I've developed:
— Global Fire Creative (media production)
— Rise8 (GovCon IT firm)
— Recover (telemedicine)
— Fellō (DTC CPG)
2008 - 2014
Content Designer
I was a photography blogging and affiliate marketing pioneer, still regularly recognized as “one of the first”. Authoring over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. All of this before the word “influencer” was invented. In 2014, I sold the rights to that intellectual property.
2008 - Present
Corporate Media Producer
I own Wheelhaus Media, a photography & video firm dedicated to providing corporate clients with photography and video production. Only 17% of corporate media specialists are women so we're proud to be a woman-owned-and-run company.
Education
Certificate
Design Thinking
University of Virginia’s Darden School of Business design thinking innovation accelerator program
Certificate
UX Design
Currently working on my Google UX Design certificate
diploma
General Studies
Home-educated throughout. Bright Futures scholarship award.
Skills
— Audience engagement
— Brand strategy & design
— Community management
— Content design
— Production management
— Video production
— Photography
— Ideation
— Copywriting
— Cross-channel storytelling
— Design thinking
— Eye for consistency
— Measuring success
— Needs assessment
Software
— Adobe Imaging (PS, LR)
— Adobe Video (Premiere)
— Design (AI, Figma)
— CMS (Wordpress, Shopify)
— Project Mgmt Apps
— Collaboration (FigJam, Mural)
— Google Suite
— Social Profile Mgmt
Let's Talk
