I'm a professional overthinker with an intense curiosity for understanding how people connect with brands.
I have a passion for understanding how consumers make decisions. I test assumptions and leverage data to validate my creative instincts. Digging into the deepest analytics rabbit holes thrills me. Even more thrilling is turning that data into learnings about the people we're connecting with.
I'm a global citizen having lived, traveled, and worked with collaborators in all corners of the world. Experiencing a diverse array of cultures has turned my empathy superpowers up to 11.
2020 - Present
For this B2B full-stack digital services firm, I keep my finger on the pulse of brand communications and mobilize the Rise8 story through design, video production, photography, and written content from strategy to ideation to delivery.
Success story of this role: bit.ly/success-R8
2019 - 2020
I directed the creative pipeline from ideation to delivery while managing a team of vendors to deliver superior creative. I developed strategy and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.
Success story on this role: bit.ly/highkey-snacks
2014 - 2017
For this production agency, I managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading the creative team, production management on-set, and nurturing the client. With experience in verticals including CPG, tech, food/beverage, and large scale industry.
Success story on this role: bit.ly/global-fire-case
2008 - 2017
I was the founder of this photography education platform with a monthly readership of 100k, Facebook presence of 50k, and email list of 17k. Writing over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. My focus was on building personal brand, pricing structures for service-based creative businesses, managing client expectations, and the sales process for commissioned artists. In 2014, I sold the rights to that intellectual property.
Cross channel storytelling
Eye for consistency
Writing long lists
Adobe imaging (PS, LR)
Adobe Video (Premier)
Project Mgmt (Asana, Trello, etc)
CMS (Wordpress, Shopify)
Social Mgmt (Sprout, Later)
We brought Elizabeth onboard to fix the creative gaps in our startup. She quickly identified the needs and did an amazing job at putting the processes in place to streamline our creative department.
Elizabeth is a rare individual who not only manages ideation but follows through with skilled production control.
Elizabeth supported me by providing graphics and inputs on customer-facing presentation materials. She is timely and consistent. Her work had a direct impact on my ability to deliver customer enablement topics.
brands I've served