Work Experience


Brand & Marketing Director

Rise8 | Digital Services | Full time

Leader responsible for the branding and execution of external comms and employee brand for this B2G IT digital services company.



— Agency engagements

— Brand Direction

— CMS Mgmt

— Community Mgmt

— Copywriting

— Creative Direction

— Digital Marketing

— Employee Brand

— Livestream events

— Partnership rollouts

— Photography

— PR

— Video Production

— Visual Design

— Web Dev

Success story on this role:


Creative Manager

HighKey | DTC CPG | Contract

I was brought into this DTC CPG startup to direct the creative pipeline from ideation to implementation while managing a team of vendors. I developed strategies and tactics and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.



— Asset Production

— Creative Direction

— Ideation

— Needs assessment

— Operational Process

— Strategy

— Tactical Process

Success story on this role:


Creative Producer, Partner

Global Fire Productions | Creative Services | Full time

Managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading teams, production management on-set, and nurturing the client.



— Creative Direction

— Ideation

— Needs Assessment

— Operational Process

— Photography

— Public Speaking

— Tactical Process

— Video Production

— Production Management


Success story on this role:

Entrepreneurial Experience

2014 - Present

Brand Consultant


I am a director, designer, and custodian for customer-centric brands. My role is to be a human bridge between logic and magic, strategy and design. With user research and testing, I leverage data to validate my creative instincts.


Brands I've served:

— Xerox

— Institute for Economics and Peace (NGA)

— Vodafone Group (telecomms)

— gyro: (agency)

— Bond Dickinson (legal)

— Centre for Reproduction & Genetic Health

HighKey (FMCG)

— The Budget Dermatologist

— Cystic Fibrosis Trust (charity)

— Ceuta Group (healthcare)

— Grey (agency)

— Idaho Potato

— Michelmersh Brick Holdings

Brands I've developed:

Global Fire Creative (media production)

Rise8 (GovCon IT firm)

Recover (telemedicine)

— Fellō (DTC CPG)

2008 - 2014

Content Designer

I was a photography blogging and affiliate marketing pioneer, still regularly recognized as “one of the first”. Authoring over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. All of this before the word “influencer” was invented. In 2014, I sold the rights to that intellectual property.

2008 - Present

Corporate Media Producer

I own Wheelhaus Media, a photography & video firm dedicated to providing corporate clients with photography and video production. Only 17% of corporate media specialists are women so we're proud to be a woman-owned-and-run company.



Design Thinking

University of Virginia’s Darden School of Business design thinking innovation accelerator program


UX Design

Currently working on my Google UX Design certificate


General Studies

Home-educated throughout. Bright Futures scholarship award.


— Audience engagement

— Brand strategy & design

— Community management

— Content design

— Production management

— Video production

— Photography

— Ideation

— Copywriting

— Cross-channel storytelling

— Design thinking

— Eye for consistency

— Measuring success

— Needs assessment


— Adobe Imaging (PS, LR)

— Adobe Video (Premiere)

— Design (AI, Figma)

— CMS (Wordpress, Shopify)

— Project Mgmt Apps

— Collaboration (FigJam, Mural)

— Google Suite

— Social Profile Mgmt

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