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I'm a developer, designer, and champion of customer-centered brands

My role is to be a human bridge between logic and magic, strategy and design.

I am a developer, designer, and champion of customer-centered brands

I am a developer, designer, and champion of customer-centered brands

My role is to be a human bridge between logic and magic, strategy and design.

Work Experience

2022

Brand Consultant

Recover | Telemedicine | Contract

I was brought into this pre-revenue telemedicine start-up to help them establish the brand identity. I conducted user research and workshopped with stakeholders to align on the brand, design the visual expression of that brand and create a brand guide document among other creative outputs.

2020

Brand & Marketing Director

Rise8 | Digital Services | Full time

Leader responsible for the branding and execution of external comms and employee brand for this B2G IT digital services company.

 

Remit:

— Agency engagements

— Brand Direction

— CMS Mgmt

— Community Mgmt

— Copywriting

— Creative Direction

— Digital Marketing

— Employee Brand

— Livestream events

— Partnership rollouts

— Photography

— PR

— Video Production

— Visual Design

— Web Dev

Success story on this role: bit.ly/success-R8

2019

Creative Manager

HighKey | DTC CPG | Contract

I was brought into this DTC CPG startup to direct the creative pipeline from ideation to implementation while managing a team of vendors. I developed strategies and tactics and produced creative assets including digital ads, on and off-pack product photography, sales copy, live-action video, and animation.

 

Remit:

— Asset Production

— Creative Direction

— Ideation

— Needs assessment

— Operational Process

— Strategy

— Tactical Process

Success story on this role: bit.ly/highkey-snacks

2014

Creative Producer, Partner

Global Fire Productions | Creative Services | Full time

Managed video projects, overseeing the process from ideation to delivery, negotiating budgets, leading teams, production management on-set, and nurturing the client.

 

Remit:

— Creative Direction

— Ideation

— Needs Assessment

— Operational Process

— Photography

— Public Speaking

— Tactical Process

— Video Production

— Production Management

 

Success story on this role: bit.ly/global-fire-case

Entrepreneurial Experience

2014 - Present

Brand Consultant

Contractor

I am a director, designer, and custodian for customer-centric brands. My role is to be a human bridge between logic and magic, strategy and design. With user research and testing, I leverage data to validate my creative instincts.

 

Brands I've Served:

— Xerox

— Institute for Economics and Peace

— Vodafone Group

— gyro:

— Bond Dickinson

— Centre for Reproduction & Genetic Health

— The Budget Dermatologist

— Cystic Fibrosis Trust

— Ceuta Group

— Grey

— Idaho Potato

— Michelmersh Brick Holding

2008 - 2014

Content Designer

I was a photography blogging and affiliate marketing pioneer, still regularly recognized as “one of the first”. Authoring over 800 tutorials and editorials, I was paid to guest-post on other sites, write magazine editorials, teach online classes, make appearances in leading forums, webinars, and podcasts, 1:1 consulting with clients globally, and producing sponsored content. I was also profiled in a book about photographers. All of this before the word “influencer” was invented. In 2014, I sold the rights to that intellectual property.

2008 - Present

Photographer

I own a photography & video firm dedicated to connecting online entrepreneurs with their audiences and customers via personal brand photography. I fuse my experiences in photography and brand/content strategy to help people establish rapport with their audience. I have also led my teams in photographing elite events throughout Europe and done CPG product and corporate photography.

Education

Certificate

Design Thinking

University of Virginia’s Darden School of Business “Summer of Design” innovation accelerator program

Certificate

UX Design

Currently working on my Google UX Design certificate

diploma

General Studies

Home educated throughout. Bright Futures scholarship award.

Skills

— Audience engagement

— Brand strategy & design

— Community management

— Content design

— Production management

— Video production

— Photography

— Ideation

— Copywriting

— Cross-channel storytelling

— Design thinking

— Eye for consistency

— Measuring success

— Needs assessment

Software

— Adobe Imaging (PS, LR)

— Adobe Video (Premiere)

— Design (AI, Figma)

— CMS (Wordpress, Shopify)

— Project Mgmt Apps

— Collaboration (FigJam, Mural)

— Google Suite

— Social Profile Mgmt

"Elizabeth managed to turn around a video project with a super tight deadline meaning we sourced, shot, edited, and marketed 3 videos in just a few days. Great to work with and offered lots of creative ideas to ensure the videos were perfect for social: short, sharp, and engaging. I had every confidence the videos would be delivered on-brief from the get-go due to Elizabeth's confident and decisive style."

- jack ryan, senior digital marketing manager, vodafone

What does a relationship with me look like?

 

I have success stories for that

I move fast and learn things.

 

And I share those learnings

Read More >

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